Obsessed fans. Celebrated communities. Deep brand history.
Project Overview
Limited Run Games, a publisher known for small-batch, collectible physical versions of retro and digital games, partnered with us (Reaction Space) for PAX West 2024. Their goal: to create a dynamic, engaging booth that would highlight their unique products while deepening their connection with fans.
CHALLENGE
Design and build a visually captivating booth for PAX West 2024 that not only celebrates Limited Run’s retro and collectible gaming ethos but also creates an immersive, modern experience. The booth should be both interactive and visually dynamic, incorporating custom elements like a colorful retro rug, neon lighting, gaming stations, and plenty of display space for Limited Run products.
OUTCOME
To ensure the booth’s success, we collaborated closely with Limited Run, incorporating key brand elements into a design that balanced nostalgia with modern tech. They optimized the 20x20 space, creating well-defined areas for gaming, merchandise, and social interaction while ensuring smooth flow and clear sightlines for high foot traffic. Using 3D renderings and floor plans, we refined the layout to make the booth both visually cohesive and highly functional for diverse attendees—from collectors to newcomers.
Key Design
Nostalgic yet modern: The booth should evoke the spirit of classic gaming while incorporating modern design elements to create a contemporary feel. Functional displays: Clear, organized areas for Limited Run games, merchandise, and interactive stations for playing games. Brand immersion: Consistent use of Limited Run's branding through neon lights, colors, and iconic imagery, ensuring the booth is instantly recognizable and stands out in the busy PAX environment.
“It’s been a pleasure working with the Reaction Space team!”
Event Success & Impact
The Limited Run Games booth at PAX West 2024 was a resounding success. The booth attracted large crowds throughout the event, with a continuous flow of attendees eager to try out the games, purchase exclusive merchandise, and take photos with the booth’s retro-inspired setups. The neon-lit atmosphere created a sense of excitement that aligned perfectly with Limited Run's brand identity, making it one of the standout booths on the convention floor.
Conclusion
The Limited Run Games booth at PAX West 2024 exemplified our expertise in creating engaging, brand-focused environments that resonate with fans. By combining nostalgic design elements with modern technology, the booth became an unforgettable destination at one of the biggest gaming conventions in the world. The project not only drove brand awareness and engagement but also solidified Limited Run's position as a leader in the world of collectible gaming.