Innovative, Service-Driven, Engaging
Project Overview
For Electronica 2022 and 2024, Rand Technology partnered with us (Reaction Space) to create an impactful exhibition booth that showcased their service-oriented offerings in a crowded trade show environment. The goal was to provide a space that fostered private conversations, networking, and brand engagement while standing out among larger, product-focused competitors.
CHALLENGE
Design a booth that could scale with Rand’s growing presence from 2022 to 2024, while creating an inviting, functional space that emphasized their service-based approach in a competitive tech exhibition.
OUTCOME
RS worked closely with Rand to understand their vision and scale the design from 2022 to 2024.
Key Features
Private Meeting Zones
Themed Happy Hours
Scalable Design
Branding & Functionality
“Rand Technology’s initial vision was to create a booth that highlighted our commitment to innovation, equality and sustainability. We helped bring that to life by intergrading the elements that emphasize Rand’s expertise and cultural identity and creating a space that was both innovative and welcoming to our clients... Our booth was absolutely beautiful and that’s all because Reaction Space.”
Conclusion
The booth design for Rand Technology at Electronica 2022 and 2024 helped position them as a service-driven leader in the tech industry, enhancing their presence and engagement at the event.