Innovative, Interactive, Global
Project Overview
For CES 2023 and 2024, ALPS Alpine partnered with us (Reaction Space) to design an impactful booth that highlighted their diverse range of products across automotive, consumer electronics, mobile devices, and industrial equipment. The booth was designed to create a space that allowed attendees to fully engage with ALPS' offerings while adapting to a significant increase in booth size—from a 20x20 space in 2023 to a 50x60 footprint in 2025.
CHALLENGE
The primary challenge was scaling the booth design from the more compact 2023 footprint to the much larger 2025 space while maintaining coherence and effective product storytelling. ALPS Alpine needed a design that showcased their product categories in a way that felt cohesive and engaging, without overwhelming visitors. The increase in booth size also presented new opportunities to incorporate more interactive and immersive experiences.
OUTCOME
RS collaborated closely with ALPS Alpine to understand their evolving needs and ensure the booth reflected their global presence and product versatility. In 2023, the design focused on [insert what was important that we did for booth in 2023 here], while in 2025, the larger booth space allowed for more dynamic, cutting-edge experiences.
Key Features
Scalable Design:
The booth was expanded from a 20x20 space in 2023 to a 50x60 in 2025, allowing for a more immersive and interactive experience. The layout evolved to feature distinct zones for product categories, a 3D projection area, and an interactive mural, all contributing to a seamless flow of visitor engagement.
Interactive Mural:
The mural showcased different geographical locations where ALPS products were in use. When attendees pressed a button on the mural, specific regions lit up, providing a visual representation of how ALPS’ components powered various industries. This hands-on experience kept visitors engaged while showcasing the versatility of ALPS products.
Holographic Projection:
Using cutting-edge holographic technology, the booth featured 3D projections that allowed visitors to see how ALPS products functioned in real time. The stunning visuals helped convey complex product features in an easy-to-understand, captivating way.
Product Displays & Zones:
With the increased space, we created dedicated zones for each of ALPS' business segments—Components, Sensor & Communication, and Module & System—allowing visitors to explore products in a more focused, personalized way.
“RS did an amazing job designing our booth for CES, our biggest public event of the year. They truly listened to our ideas throughout the design process, which made us feel valued throughout the collaboration. On top of that, their on-site support was exceptional – they went above and beyond to ensure everything ran smoothly. With bigger and better shows in the future, we look forward to working with them again and Again!"
Conclusion
RS’ design for ALPS Alpine at CES 2023 and 2025 successfully scaled the booth experience from a 20x20 space to a larger, more dynamic 50x60 footprint. The interactive elements, including the mural and holographic displays, created an engaging, immersive environment that highlighted ALPS’ innovative products and their global impact, positioning the brand as a leader in the technology space.