The Power of Long-Term Partnership – Streamlining Event Design & Execution
Project Overview
ASUS, a global leader in computing and electronics, has partnered with us (Reaction Space) to create a series of flexible, modular event spaces that maximize efficiency and cost savings. By working with ASUS over multiple years, we’ve developed a long-term, strategic partnership that allows us to streamline event planning, reuse key design components across diverse events, and ensure brand consistency at every touchpoint.
CHALLENGE
Design a scalable and cost-effective event strategy for ASUS that accommodates a variety of high-profile events, including CES, PAX West, Elevate, LTX, and others, while maintaining brand identity, maximizing reuse, and minimizing event setup costs. The challenge was to build a system that would grow with ASUS’s needs, ensuring each event felt fresh yet consistent without starting from scratch every time.
OUTCOME
Our long-term partnership with ASUS has allowed us to adopt a strategic, forward-thinking approach to event design. By understanding their event calendar and brand objectives, we were able to design flexible, modular components that could easily be repurposed across multiple events and settings. This approach ensured efficiency, reduced logistical complexities, and delivered consistent, high-quality experiences for ASUS's audience.
Key Strategies
Forward Planning & Scheduling: By understanding ASUS’s yearly event schedule, we ensured that event components were designed with future uses in mind. Key elements from large events like CES were specifically created to be reused at smaller events like Elevate and LTX.
Modular Design for Flexibility: Modular components, including displays, counters, and product showcases, were crafted to be adapted for different sub-brands (ProArt, ROG) and product needs across various event types.
Long-Term Inventory Strategy: Components were designed to be easily stored, pulled, and deployed for events across the U.S. and Canada, reducing the need for new builds and making setup seamless, no matter the location.
“It’s been a pleasure working with the Reaction Space team!”
Client Feedback
The ASUS team shared that their long-term partnership with us has significantly improved their event strategy and execution. By reusing key design elements across different events, ASUS was able to streamline their event logistics and save on production costs without sacrificing brand impact or quality. The modular design approach not only allowed them to tailor each booth to the unique needs of an event but also ensured a consistent brand experience for their audience. The flexibility and efficiency of the designs gave ASUS peace of mind knowing that their event infrastructure could be adapted to fit any occasion, from large trade shows to more intimate, creator-focused experiences.
Conclusion
The strength of our long-term partnership with ASUS lies in our ability to plan ahead, design for the future, and create modular, adaptable event components that align with their evolving needs. By maximizing efficiency, reducing costs, and maintaining brand consistency, we’ve helped ASUS successfully execute a variety of events—ensuring that each one is uniquely tailored while still drawing from a cohesive, reusable event framework.
This partnership highlights the power of planning for the long-term and how modular event solutions can help brands stay ahead of the curve while also achieving greater operational efficiency.