Luxury, Elegance, Maritime Sophistication
Project Overview
For the 2024 Fort Lauderdale International Boat Show (FLIBS), we designed an immersive, high-end exhibition booth for Camper & Nicholsons, a renowned yacht brokerage. The goal was to showcase the brand’s legacy and world-class offerings in a sophisticated environment tailored to high-net-worth clients.
CHALLENGE
Create a visually stunning booth that embodied Camper & Nicholsons' luxury brand while fostering engagement with potential buyers, partners, and industry influencers.
OUTCOME
We worked closely with Camper & Nicholsons’ team to ensure every detail of the booth, from concept to execution, was aligned with their vision and brand identity. The design process involved a combination of 3D renderings, physical mock-ups, a furniture look book, and material sampling to ensure that the final installation captured the luxury and sophistication of the brand while being functional and efficient for the busy environment of the boat show.
Key Features
Dynamic Façade: Building the façade posed challenges due to the large surface area and sourcing the right metallic material. Ensuring seamless continuity across counters and components was crucial. The booth’s location on a floating dock required engineering approval for safety, and weatherproofing was essential for the outdoor environment. Our team prepared backup plans to safeguard the booth assets, electronics, and furniture from any unforeseen circumstances.
Maritime Elegance: Luxury wood flooring, marine-grade fabrics, and gold metallic finishes reflected the craftsmanship of Camper & Nicholsons yachts.
Furnishing: Despite FLIBS’ exclusive clientele, the design created an open, welcoming atmosphere with comfortable seating for casual conversations and networking. Lounge-style areas were flexible for one-on-one discussions or small groups, balancing comfort with the luxury expected from a high-end yacht brokerage.
Branding: Bold logo placements and custom backlit photography reinforced the connection between the brand’s heritage and modern innovation.
Camper & Nicholsons praised the booth for its striking design and welcoming atmosphere. The booth successfully attracted foot traffic, enhanced client interactions, and reflected the brand’s sophistication, cementing the partnership for future events.
Conclusion
Our design for Camper & Nicholsons at FLIBS 2024 highlighted their ability to create luxury, brand-focused environments that resonate with high-net-worth audiences, elevating the brand's presence on the global stage.