Sculpted Serenity
Project Overview
For the 2025 Palm Beach International Boat Show (PBIBS), Reaction Space partnered with IYC – The International Yacht Company to design and fabricate a bespoke exhibition space that captured the brand’s reputation for elegance, innovation, and global reach. As one of the leading names in luxury yacht sales and charter, IYC’s booth needed to not only reflect the brand’s identity but also create a high-end, inviting experience for high-net-worth attendees.
The objective was clear: elevate the brand’s on-site presence with a refined, coastal-modern environment that facilitated both networking and relaxation. Reaction Space delivered a tailored space that merged IYC’s contemporary aesthetic with the seamless functionality required for a high-traffic international show.
CHALLENGE
The booth design for IYC emphasized a clean, modern elegance that aligned with the brand’s global image and elite clientele. The color palette drew from IYC’s deep navy brand color, paired with natural wood tones and crisp white finishes to create a visual experience that was both bold and welcoming. Inspired by luxury coastal architecture, the design embraced simplicity, functionality, and style.
Soft textures, airy layouts, and biophilic elements such as curated greenery and florals elevated the atmosphere, making the space feel like a tranquil waterfront lounge.
Key Strategies
Striking Façade & Signature Mesh Structure: Every design detail of the IYC booth was intentionally curated to evoke a sense of calm, comfort, and quiet luxury. One of the most captivating features was the custom blue mesh structure, which served as both a sculptural statement and a functional architectural element. By day, the mesh offered texture and depth—its semi-translucent material catching the coastal light in a way that softened the booth’s strong lines. By night, it transformed—glowing from within to create a warm, ambient halo that drew visitors in and elevated the entire dockside aesthetic. This dual-purpose design embodied the IYC brand’s balance of innovation and elegance. Interior Flow & Lounge Design: Inside, guests were greeted by a welcoming reception desk framed by a feature wall and digital display, showcasing yachts and global destinations. The open layout created natural movement through the space, guiding guests toward a lounge area furnished with coastal-inspired woven seating and soft-toned wood tables. Branded pillows and curated reading material gave the lounge a lived-in, boutique hotel feel. Dual Branding Zones: The booth was split to accommodate both IYC and its sister company GWS (Global Wealth Solutions). Reaction Space designed two visually cohesive, yet distinct zones that allowed each brand to stand on its own while maintaining an overall design harmony. A GWS-branded counter and wall created a secondary interaction point, complete with a luxury yacht model centerpiece and a large format screen playing brand visuals.
From the textured vases filled with elegant white calla lilies to the intentional use of planters, live plants, and natural materials, every detail was chosen to express understated sophistication. These subtle touches reinforced IYC’s commitment to design excellence and hospitality.
Client Feedback
IYC was thrilled with the outcome of their 2025 PBIBS booth, noting the seamless blend of brand expression and guest experience. The custom mesh structure became an instant standout—sparking conversation and drawing admiration from across the docks.
Conclusion
Reaction Space’s work with IYC at the 2025 Palm Beach International Boat Show exemplifies our ability to translate a luxury brand’s identity into a built experience that captivates and connects. From conceptual design to on-site execution, the IYC booth was a masterclass in branded elegance, offering a standout presence at one of the industry’s premier events.
