Overview
Reaction Space designed, fabricated, and installed a permanent 7,000 sq. ft. branded
experience inside ASUS U.S. Headquarters for the Republic of Gamers and ProArt brands.
The space was designed as an immersive product showcase while remaining flexible
enough to support live events, influencer content creation, esports competitions, product demonstrations, and future trade show reuse of modular assets.
Challenge
ASUS needed to repurpose budget from canceled COVID-era events into a permanent
headquarters experience without exceeding budget. The space also needed to comply with
California COVID requirements while remaining flexible enough for future live events and
modular asset reuse.
Key Features
• Converted the lobby into an interactive brand timeline.
• Designed modular product displays reusable for future trade shows.
• Created dedicated influencer streaming and creator spaces.
• Incorporated esports competition areas and retail merchandising.
• Planned flexible layouts for both socially distanced and future high-capacity events.
Conclusion
Reaction Space transformed the headquarters into a branded experience center featuring a museum-style lobby, modular gaming product showcase, retail space, streaming pod, PCDIY station, creator classroom, and event space designed for long-term flexibility.
