Overview
Reaction Space designed, fabricated, and installed an immersive Sony INZONE brand experience at Sony INZONE U.S. Headquarters in California. The permanent installation transformed multiple areas of the headquarters into interactive product showcases, retail displays, esports experiences, and content creation spaces while creating reusable assets for future trade shows and events.
Challenge
Design and install an immersive headquarters experience using remaining budget from canceled COVID-era events while staying within budget. The installation also needed to comply with California COVID requirements and be designed to accommodate socially distanced experiences with the ability to increase capacity in the future.
Key Features
• Converted the lobby into a museum-style timeline.
• Created a retail merchandise area.
• Built a modular gaming product showcase.
• Designed reusable fabricated assets for future trade shows.
• Created a sound-proof influencer streaming pod.
• Planned for future scalability while maintaining COVID-friendly layouts.
Conclusion
Reaction Space delivered a permanent installation featuring an immersive product showcase, modular exhibit assets, retail displays, esports areas, and influencer streaming space. The presentation also includes positive attendee/social feedback from the completed installation.
